Data Festival
Task (Google Cloud)
While at Google Cloud in Israel, Eran faced a wall: a market-leading freelancer marketplace still running on AWS. Another features deck wouldn’t move the room. The brief became emotional - shift how leadership feels about migration so a difficult decision can finally feel possible.
What Eran Did (pre-PITCHA, at Google Cloud)
To reframe the toughest conversation in the room, Eran helped the Google Cloud team design an experience: The Data Festival. DJs, high-energy sessions, and live AI showcases turned skepticism into curiosity. Migration stopped being a spreadsheet and started feeling like a future worth stepping into.
The Result
The conversation shifted. Leaders who once resisted became energized. A migration no one wanted turned into a movement no one forgot. Inside the company, the VP of Data became a hero. For Google Cloud, the project proved that when you change the feeling in the room, you can change the outcome of the deal.
Founder POV (from pre-PITCHA work)
When you turn pain into play, resistance becomes momentum.
“Creativity is intelligence having fun.” — Albert Einstein
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