Data Festival

The Situation

For years, Google Cloud tried to win one of the largest freelancer marketplaces in the world.

The company was already operating on AWS and had little reason to change.

The challenge wasn't convincing leadership that Google Cloud was capable.

The challenge was finding a reason to care.

The Challenge

Eran conducted an extensive discovery process across the organization to understand the company's goals, technology landscape and growth priorities. What emerged wasn't a migration opportunity. It was a knowledge opportunity.

More than 50 developers needed new tools, new skills and new ways to stay ahead of the competition. The gap wasn't infrastructure. It was inspiration.

The Move

Instead of presenting another migration plan, Eran designed a two-day experience around the company's ambitions. The Data Festival brought together developers, executives, partners and AI specialists for hands-on workshops, live demonstrations and collaborative innovation.

The campus was transformed into a custom-built experience complete with a DJ, professional photography, food, music and an atmosphere designed to make learning feel exciting. For the first time, developers weren't being asked to adopt new technology.

They were excited to build with it.

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