Multi-Million Dollar Partnership

Task (Google Cloud)

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A global retail unicorn had built a one-of-a-kind AI that was reshaping how retailers & CPGs run their business. Whoever won them as a partner would gain revenue, global influence, and a front-row seat to the future of commerce. Translation: a deal worth multi-millions, and a relationship that could turn Google Cloud into retail’s favorite playground. (Yes, we know — money turns you on too.)

What Eran Did (pre-PITCHA, at Google Cloud)

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A “normal” pitch had failed for years. Slide decks, feature dumps, and price comparisons only pushed them further away. So Eran led a different path: he convinced leadership to try something radical. Don’t pitch. Listen.
Eran sat with them like it was a first date - mesmerized by their vision, genuinely curious about their story. And they felt it. Because passion is contagious: just like a laughter or yawns, when someone share their vision with fire, you can't help buy lean in.

From that listening, Eran designed a global go-to-market motion built around the unicorn's ambition in order to scale and leverage Google Cloud technologies. He crafted incentives that fueled their growth, wrapped it in a narrative they couldn't resist, and shoed them a future where scaling globally with Google Cloud wasn't just possible - it was inveitable.