Operation: Purple Rebellion

Our Task

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Our client was a hungry sales-tech startup, battling in a saturated industry dominated by giants. To climb into the top 5 globally, they needed more than great tech — they needed to prove to prospects that they not only understood their pain, but also had the creativity and audacity to execute differently. The conference was crowded, noisy, and expensive. A booth wouldn’t cut it. We had to make them unforgettable.

What We Did

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A traditional presence would’ve been a waste of money and time — chasing prospects instead of pulling them in. So we flipped the script. The insight? In a room full of brands shouting, mystery whispers louder. Everyone was handing out flyers. No one was handing out a story. We dropped four undercover “agents” into the crowd — black suits, purple Ray-Bans, stone-cold confidence. Instead of brochures, they handed out FBI-style badges embedded with QR codes for free credits. It was cinematic, it was playful, and it was impossible to ignore.